Text-heavy ads

Three examples of ads created with longer copy blocks. These were all created with the help of a designer based on creative briefs provided by adidas and reusch.

Soccer ads

Ads created with the help of a designer to appear in the Eurosport and Team Eurosport books.

Glove ads

This is a set of three ads, each created to promote a different glove. Lanzera is an in-house brand, and this ad was created from scratch with no brief. The adidas and reusch ads were both created to promote their finger protecting technologies.

Advertorials

These are examples of advertiorials done for the Eurosport book. One is an advertorial I wrote for Nike to promote their newest apparel innovation, Cool Motion. The designer and I were provided with a short brief and the three technology illustrations pictured at the bottom of the page. The other is an advertorial done for adidas to get teams excited about the possibility of wearing the same gear as their favorite players. The headline aligns with adidas' Soccer Never Felt Better campaign.

Passback

Two samples from a campaign for a non-profit Eurosport and the US Soccer Foundation run called Passback, it sends used but still usuable gear to less fortunate players around the world.